Three years later, the Canadian Pacific Railway named Vancouver as its western terminus. Vancouver’s growth quickly outpaced Victoria and through the 1890’s economic recession loomed. Victoria’s Board of Trade recognized tourism as an industry that could help sustain the falling economy, and started advertising its beauty to the world.
A local businessman, Herbert Cuthbert, started a campaign for beautification projects and targeted advertising. With help from the Victoria Daily Colonist in a fundraising campaign, he formed the Tourist Association of Victoria (TAV) in 1902. Its members included prominent businessmen and politicians, including Frank Barnard Jr and Anton Henderson. The members got to work quickly on a number of beautification projects in Victoria’s inner harbor. And in 1903, they established the Tally-Ho coach (yes, our Tally-Ho!) which would provide visitors guided tours of the City for six months of the year. The Tally-Ho would be a welcome wagon (of sorts) for people arriving in the city: it was expected to help attract tourists and encourage new settlers to stay.